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The House CharmHome staging608 09 93 49
Bedroom of the Calle Casino project, in Valldoreix, after home staging

Home staging · Sant Cugat del Vallès · BarcelonaHomes that sell.
Homes that are lived in.

I get the home ready to sell for more, or furnish it completely for whoever's going to live in it or rent it out. In Sant Cugat, Barcelona and the Costa Brava.

Project in Valldoreix

01 — The change

The same kitchen, before and after the setup

On the left, the home as it was. On the right, ready for the listing photos. Drag the handle.

Before: Kitchen and dining room of a flat in ValldoreixBefore
After: Kitchen and dining room of a flat in ValldoreixAfter

Flat in Valldoreix · Valldoreix

02 — Projects

My work, home by home

Sant Cugat del Vallès, Valldoreix, Rubí, Barcelona and the Costa Brava. Each project page goes through the home room by room, just as it turned out.

See all the projects · More recent work on Instagram, at
@thehousecharm_homestaging (3,000+ followers).

03 — Services

Two ways to prepare a home

One, to sell it. The other, to live in it or rent it out.

01

Interior decoration and design

For anyone who's going to live in the home, or rent it out

  • Floor-plan project and a visit to the home
  • Furniture selected piece by piece
  • Purchase, delivery and setup managed from start to finish
  • Most of the process handled remotely, with showroom visits for anyone who wants them
  • Service in Spanish, Russian, English and French

Who it's for

  • Tourist and long-stay rentals
  • Anyone moving to Barcelona from abroad

02

Home Staging

Temporary staging for a home that is being sold

  • Our own furniture collection, plus pieces bought where needed
  • The setup is rented for as long as the home is on the market
  • It holds up through every viewing, not just for the photo shoot
  • Once the sale closes, the owner can keep any piece they like
  • From an investment flat to a home worth over a million euros
  • Includes show flats for new developments

Who it's for

  • Real estate agencies handling the sale
  • Investors, private owners and developers

Included in either service, as needed

  • Property touch-up

    Paint touch-ups, a deep clean, light points and sockets. Everything that shows in a photo and does not require touching the structure.

  • Real estate photography

    A photo shoot of the finished setup, ready for listing sites, social media and sales dossiers.

  • Guided video and 360° tour

    A video walkthrough and virtual visit, so anyone far away can see the whole home before travelling.

Bedroom of the Llobateras project, in Rubí, after home staging

Llobateras · Rubí

04 — Method

Home staging, step by step

  1. Visit and proposal

    The home gets a visit, we talk about the asking price and who it's aimed at, and a proposal follows with what needs doing and what it costs. No obligation.

  2. Preparation

    Decluttering, rearranging and completing it with rented furniture, textiles and lighting where needed. Whatever's already there gets used as long as it helps.

  3. Setup

    The work is concentrated into the fewest days possible, so as not to disrupt the home more than necessary.

  4. Photo shoot

    Photos of the result, ready for the listing site, the dossier and social media. It's what decides whether someone books a viewing.

María Yudina, home stager and interiors photographer and founder of The House Charm

Who's behind it

María Yudina

Home stager and interiors photographer

The House Charm is María's project. She leads every job from start to finish: the visit, the piece selection, the setup and the photo shoot.

She didn't arrive at interior design from interior design. Her early career was spent importing and distributing furniture and art, and managing interior design projects. Then came over a decade leading international purchasing and business development in another sector, until she returned to her first calling in 2024 and founded The House Charm.

She holds a diploma from the Ana García Home Staging School, which includes level 1 and level 2 photography, and a high-end styling course from the same school.

She keeps a close eye on the industry: in the last twelve months she has visited the Salone del Mobile in Milan, the National Home Staging and Real Estate Marketing Forum in Madrid, and Maison & Objet in Paris.

2004 — 2009
Furniture and art import and distribution
2009
Interior design project management
2010 — 2023
International purchasing and commercial management
Desde mayo de 2024
Home staging, decoration and photography, with The House Charm
Abril de 2025
Salone del Mobile (iSaloni), Milan — as a visitor
Octubre de 2025
National Home Staging and Real Estate Marketing Forum, Madrid — as a visitor
Enero de 2026
Maison & Objet, Paris — as a visitor

SpeaksSpanish · Russian · English · French

05 — FAQ

What people ask before calling

What exactly is home staging?

It's the temporary staging of a home that's about to be sold: decluttering, rearranging and completing it with furniture, textiles and lighting so visitors can picture themselves living there. It's not a renovation or decoration to the owner's taste; it's a setup designed for the buyer, and it comes down once the home sells. To furnish a home for real, to live in it or rent it out, the service is interior decoration and design.

How much does home staging cost?

It depends on the size, how many rooms are involved, and how much furniture needs to be rented versus what's already in the home. That's why there's no fixed rate: the home gets a visit, and a quote follows with what needs doing and what it costs. The visit and the assessment are free. Both an investment flat and a home worth over a million euros get the same treatment: the budget and the type of piece change, not the method.

Is the first visit free for a decoration project too?

No: the assessment visit for home staging a home for sale is free, but a visit for a decoration and interior design project costs €80. It's a different kind of job, backed by a study of the home and a design proposal, not a quick assessment.

Can you do home staging in a completely empty flat?

Yes, and it's one of the cases where it shows the most. An empty flat looks smaller than it is and makes it hard to tell what each room is for. In an empty flat the work is done with rental furniture; in a lived-in one, whatever is already there gets used as long as it helps.

Does the furniture stay in place for as long as the sale takes?

Yes. The setup isn't just for the day of the photo shoot: the pieces are rented for as long as the home is on the market, so that anyone who comes to view it finds it just as it looks in the photos. Once the sale closes, everything is removed, and if a piece was liked, there's the option to keep it.

Do I need to empty the home, or can I keep living in it?

You can keep living in the home while the work is done. The intervention is concentrated into the fewest days possible so as not to disrupt the home more than necessary, and what gets removed, stored or kept is agreed with you.

What areas do you work in?

The base is in Sant Cugat del Vallès, and the usual working area covers Sant Cugat del Vallès, Valldoreix, Mira-sol, Rubí, Sabadell, Terrassa and the surrounding area. Also the province of Girona and the Costa Brava — Lloret de Mar, Platja d'Aro, S'Agaró — and for larger projects, such as show flats, anywhere in Catalonia. Distance is assessed case by case when preparing the quote.

Do you do show flats for new developments?

Yes. A show flat is the sample home of a development, the one shown to buyers before the building is finished, and it falls under home staging: it's a setup in service of a sale. A concept is defined that fits the project and its target buyer, and it's carried out in full.

I've bought a flat in Barcelona but I live abroad. Can you have it ready before I arrive?

Yes, that's the interior decoration and design service. It starts from the floor plans and a visit to the home, the project gets defined, and furniture is selected piece by piece. Then the purchase, delivery and setup are managed, so the home is finished by the day you arrive. Most of the process is handled remotely, and anyone who prefers can join showroom and manufacturer visits to choose things in person. Service is available in Spanish, Russian, English and French.

Is photography included?

Photography, the guided video and the 360° tour are part of the job, not booked separately. They happen right after the setup, when the home is at its best, and that's what ends up in the listing.

Do you take on renovations or building work?

No building work. Touch-ups, yes: paint retouching, a deep clean, light points and sockets, and anything that shows in a photo without touching the structure. If a wall needs knocking down, wiring needs changing, or it's a real renovation, that gets said plainly and referred elsewhere.

06 — Contact

Tell me about the home

The fastest way is WhatsApp. If you'd rather write at your own pace, use the form: it gets the same reply, just a little slower.

Message on WhatsApp
Hours
Monday to Friday, 9am to 6pm
Service area
Sant Cugat del Vallès · Valldoreix · Mira-sol · Rubí · Sabadell · Terrassa · Barcelona · Lloret de Mar · Platja d'Aro · Girona
Home staging in Girona and the Costa Brava

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